Social networks in the radio environment: Twitter's use like journalism source in Cadena SER

Twitter incorporation to the communication sphere has supposed several changes in journalism field that concern not only news distribution, but also sources identification, tendencies and noteworthy news. The aim of this research is to determine the journalistic use of Twitter strategy as an information source by Cadena SER. The methodology used is the content analysis of the Twitter profile of the four most representative news programs of the station from July to December 2012. The outcome points to the prevalence of this platform as the interconnection mechanism with media system, rather than its potential use as a space in which identify and incorporate its audience as potential source.