CANONICAL ANALYSIS - EXPOSITION AND ILLUSTRATIVE APPLICATION

被引：43
作者：
GREEN, PE
HALBERT, MH
ROBINSON, PJ
机构：
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA
[2] UNIV PENN,INST MARKETING SCI,PHILADELPHIA,PA
来源：
JOURNAL OF MARKETING RESEARCH | 1966年 / 3卷 / 01期
关键词：
D O I：
10.2307/3149432
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：32 / 39
页数：8
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