MARKETING AS AN ORGANIZED BEHAVIORAL SYSTEM OF EXCHANGE

被引：129

作者：

BAGOZZI, RP ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.2307/1250397

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：77 / 81

页数：5

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[4]

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[5]

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[6]

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[8]

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