CLASSIFYING SERVICES TO GAIN STRATEGIC MARKETING INSIGHTS

被引：795

作者：

LOVELOCK, CH

机构：

来源：

关键词：

D O I：

10.2307/1251193

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：9 / 20

页数：12

共 24 条

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[8]

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[9]

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