Corporate social responsability for the service industry sector in Merida, Yucatan

被引：0

作者：

Ojeda Lopez, Ruth Noemi ^{[1
,2
]}

Jimenez Diez, Olivia ^{[1
]}

机构：

[1] Univ Autonoma Yucatan, Fac Contaduria & Adm, Merida, Mexico

[2] Univ Autonoma Yucatan, Maestria Adm, Merida, Mexico

来源：

TEC EMPRESARIAL | 2011年 / 5卷 / 03期

关键词：

Corporate social responsibility; stakeholders; sustainable development; marketing strategy; business ethics;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This work aims to describe the entrepreneurial social responsibility reach (RSE) of service companies affiliated to the Mexican Management Confederation (COPARMEX) in Merida, Mexico, by considering four aspects: entrepreneurial ethics, environmental preservation, work quality of life and company-society interaction. Although entrepreneurial ethic is the most developed of the above four, RSE is not a widespread practice.

引用

页码：37 / 48

页数：12

共 21 条

[1]

Borjas C., 2007, REV CIENCIAS EMPRESA, V6, P137

[2]

Bowen Howard Rothmann, 1953, SOCIAL RESPONSIBILIT

[3]

Cajiga J., 2008, FUNDAMENTOS RESPONSA

[4]

Carroll A.B., 1979, ACAD MANAGE REV, V4, P497, DOI [DOI 10.2307/257850, https://doi.org/10.5465/amr.1979.4498296, DOI 10.5465/AMR.1979.4498296, 10.5465/amr.1979.4498296]

[5]

Centro Mexicano para la Filantropia [Cemefi], 2000, 3 C RESP SOC EMPR AM

[6]

Dejo F., 2005, CUADERNOS DIFUSION, V10, P91

[7]

DONALDSON T, 1983, ETHICAL ISSUES BUSIN, P153

[8]

Frederick W. C., 1992, BUSINESS SOC CORPORT

[9]

FRIEDMAN Milton, 1970, NEW YORK TIMES MAGAZ, DOI DOI 10.1007/978-3-540-70818-6_14

[10]

Garavito C., 2008, ECONOMIA, VXXXI, P81

← 1 2 3 →