IS MARKET SHARE ALL THAT ITS CRACKED UP TO BE

被引：102

作者：

JACOBSON, R ^{[1
]}

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA 94720

来源：

关键词：

D O I：

10.2307/1251428

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 22

页数：12

共 18 条

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WIERSEMA, FD .

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[6]

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[7]

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[8]

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[10]

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