AN EMPIRICAL-ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY

被引：206

作者：

KRISHNAMURTHI, L ^{[1
]}

RAJ, SP ^{[1
]}

机构：

[1] SYRACUSE UNIV,DEPT CHAIR MKT,SYRACUSE,NY 13210

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 02期

关键词：

CHOICE AND QUANTITY PRICE ELASTICITIES; BRAND LOYALTY; PANEL DATA;

D O I：

10.1287/mksc.10.2.172

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：172 / 183

页数：12

共 13 条

[1] A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING [J].

GROVER, R ;

SRINIVASAN, V .

JOURNAL OF MARKETING RESEARCH, 1987, 24 (02) :139-153

[2]

Guadagni PM, 1983, MARKETING SCI, V27, P29, DOI DOI 10.1287/MKSC.2.3.203

[3] IMPACT OF SALES PROMOTIONS ON WHEN, WHAT, AND HOW MUCH TO BUY [J].

GUPTA, S .

JOURNAL OF MARKETING RESEARCH, 1988, 25 (04) :342-355

[4]

Jacoby J., 1978, BRAND LOYALTY MEASUR

[5] A MODEL OF BRAND CHOICE AND PURCHASE QUANTITY PRICE SENSITIVITIES [J].

KRISHNAMURTHI, L ;

RAJ, SP .

MARKETING SCIENCE, 1988, 7 (01) :1-20

[6] THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY [J].

KRISHNAMURTHI, L ;

RAJ, SP .

JOURNAL OF MARKETING RESEARCH, 1985, 22 (02) :119-129

[7]

KRISHNAMURTHI L, 1989, EMPIRICAL ANAL RELAT

[8]

Lee L.-F., 1978, J ECONOMETRICS, V8, P357, DOI [https://doi.org/10.1016/0304-4076(78)90052-0, DOI 10.1016/0304-4076(78)90052-0, 10.1016/0304-4076(78)90052-0]

[9]

Maddala GS., 1983, LTD DEPENDENT QUALIT, DOI [10.1017/CBO9780511810176, DOI 10.1017/CBO9780511810176]

[10] MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES [J].

MCCANN, JM .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) :399-412

← 1 2 →