FACTOR INTERACTIVE INVESTIGATION OF MAIL SURVEY RESPONSE RATES FROM A COMMERCIAL POPULATION

被引：44

作者：

PRESSLEY, MM ^{[1
]}

TULLAR, WL ^{[1
]}

机构：

[1] UNIV N CAROLINA,SCH BUSINESS & ECON,GREENSBORO,NC 27412

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151067

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：108 / 111

页数：4

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