Luxury values and experience as drivers for consumers to recommend and pay more

被引：55

作者：

Correia Loureiro, Sandra Maria ^{[1
]}

Branco de Araujo, Cristiano Mineiro ^{[2
]}

机构：

[1] Inst Univ Lisbon ISCTE IUL, Business Res Unit BRU UNIDE, Dept Mkt Operat & Gen Management, Ave Forcas Armadas D422, P-1649026 Lisbon, Portugal

[2] Univ Aveiro, Dept Econ Management & Ind Engn, P-3810193 Aveiro, Portugal

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2014年 / 21卷 / 03期

关键词：

Individual luxury values; Social luxury values; Brazilian luxury clothes; Past experience; Intention to pay more; Recommendation luxury brand to others;

D O I：

10.1016/j.jretconser.2013.11.007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were surveyed in the Sao Paulo area of Brazil through a panel sample and using an online survey during April and May 2012. The findings suggest that individual values influence intentions positively. Social values have a positive influence on subjective norms and a negative influence on behavioural control. Past experience does not influence intentions significantly. Extend the theory of planned behaviour introducing luxury values as external variables and past experience as a direct antecedent of intentions to pay more and to recommend the luxury brand. (C) 2013 Elsevier Ltd. All rights reserved.

引用

页码：394 / 400

页数：7

共 58 条

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