This article is a summarised version of a research based project (30% of the authors MBA course) which has separated the notion of business strategy implementation and business strategy execution. Prior to this project business strategy implementation and business strategy execution were considered to be synonymous both in academia and industry. This project cross applied a military framework for strategy implementation and customised it for International SME's. This article limits itself to the theory generated by the project and is intended to improve the overall understanding of the business strategy process within the International SME sector focused around the senior management of the company. The project helped an International SME to understand the need for a framework at the SBU level, customised one for the purpose, and showed how to practically use it. This aided senior managers to make more effective decisions at the SBU level. It also helped to clarify what is strategic and what is tactical, the need to dynamically manage the risks and complexities, and engrain the need for interactions between various management levels in the decision making process to ensure flawless realisation of the Owner/Manager's vision for the company. This project used the realist research paradigm as the research strategy and case study as the research method. Combined they allowed the use of innovative research tools like social media. The strategy implementation solution for the Medium Sized Company has been accepted by the case company to provide greater insight into current operations. Other companies in the SME sector have also accepted the value of the customised framework. The university has accepted and graded this project. The case company solution is confidential and therefore unavailable.
