White on White. Architecture and Color Change

The colour has a significant impact on the overall perception of an urban environment. Light plays on surfaces, the texture of materials are noticed. Since any object introduced into the environment becomes a visual target in relation to its context, it is necessary to considerer the factors determining that relationship. Brilliant white forms a visual target that attracts the eye. Paradoxically, is the most intrusive colour. Natural materials, like nature itself, tend to be richly textured and subtly coloured. Widely use of industrial products is leading to a chromatic impoverishment on the urbanscape. The future of white is going through a change in its conception as decorative element, until it is turned to project foundation thanks to its qualities of tonal gradation, contrast, spatial expansion and composition of scales and forms.