首页
学术期刊
论文检测
AIGC检测
热点
更多
数据
SALES RESPONSE TO PROMOTIONS AND ADVERTISING
被引:0
|
作者
:
BROWN, RG
论文数:
0
引用数:
0
h-index:
0
BROWN, RG
机构
:
来源
:
JOURNAL OF ADVERTISING RESEARCH
|
1974年
/ 14卷
/ 04期
关键词
:
D O I
:
暂无
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:33 / 39
页数:7
相关论文
共 50 条
[1]
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Zaragoza, Dept Mkt Management, Zaragoza 50018, Spain
Univ Zaragoza, Dept Mkt Management, Zaragoza 50018, Spain
Buil, Isabel
de Chernatony, Leslie
论文数:
0
引用数:
0
h-index:
0
机构:
Aston Business Sch, Birmingham, W Midlands, England
Univ Zaragoza, Dept Mkt Management, Zaragoza 50018, Spain
de Chernatony, Leslie
Martinez, Eva
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Zaragoza, Dept Mkt Management, Zaragoza 50018, Spain
Martinez, Eva
JOURNAL OF BUSINESS RESEARCH,
2013,
66
(01)
: 115
-
122
[2]
An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding
Erdem, T
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Calif Berkeley, Berkeley, CA 94720 USA
Univ Calif Berkeley, Berkeley, CA 94720 USA
Erdem, T
Sun, B
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Calif Berkeley, Berkeley, CA 94720 USA
Sun, B
JOURNAL OF MARKETING RESEARCH,
2002,
39
(04)
: 408
-
420
[3]
Sales advertising response models
论文数:
引用数:
h-index:
机构:
Mariel, P
POLITICKA EKONOMIE,
1998,
46
(05)
: 711
-
731
[4]
Sales response to outdoor advertising
Bhargava, M
论文数:
0
引用数:
0
h-index:
0
机构:
Oakland Univ, Rochester, MI 48063 USA
Oakland Univ, Rochester, MI 48063 USA
Bhargava, M
Donthu, N
论文数:
0
引用数:
0
h-index:
0
机构:
Oakland Univ, Rochester, MI 48063 USA
Donthu, N
JOURNAL OF ADVERTISING RESEARCH,
1999,
39
(04)
: 7
-
18
[5]
ADVERTISING QUALITY IN SALES RESPONSE MODELS
ARNOLD, SJ
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
ARNOLD, SJ
OUM, TH
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
OUM, TH
PAZDERKA, B
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
PAZDERKA, B
SNETSINGER, DW
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
SNETSINGER, DW
JOURNAL OF MARKETING RESEARCH,
1987,
24
(01)
: 106
-
113
[6]
Sales promotions on the Internet
Kumar, M
论文数:
0
引用数:
0
h-index:
0
机构:
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
Kumar, M
Rangachari, A
论文数:
0
引用数:
0
h-index:
0
机构:
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
Rangachari, A
Jhingran, A
论文数:
0
引用数:
0
h-index:
0
机构:
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
Jhingran, A
Mohan, R
论文数:
0
引用数:
0
h-index:
0
机构:
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
IBM Corp, Div Res, TJ Watson Res Ctr, Yorktown Heights, NY 10598 USA
Mohan, R
PROCEEDINGS OF THE 3RD USENIX WORKSHOP ON ELECTRONIC COMMERCE,
1998,
: 167
-
176
[7]
ADVERTISING-SALES RESPONSE FUNCTIONS
RAO, AG
论文数:
0
引用数:
0
h-index:
0
机构:
NYU,SCH BUSINESS ADM,NEW YORK,NY 10003
RAO, AG
MILLER, PB
论文数:
0
引用数:
0
h-index:
0
机构:
NYU,SCH BUSINESS ADM,NEW YORK,NY 10003
MILLER, PB
JOURNAL OF ADVERTISING RESEARCH,
1975,
15
(02)
: 7
-
15
[8]
Children's response to sales promotions and their impact on purchase behavior
Boland, Wendy Attaya
论文数:
0
引用数:
0
h-index:
0
机构:
American Univ, Kogod Sch Business, Washington, DC 20016 USA
American Univ, Kogod Sch Business, Washington, DC 20016 USA
Boland, Wendy Attaya
Connell, Paul M.
论文数:
0
引用数:
0
h-index:
0
机构:
SUNY Stony Brook, Stony Brook, NY 11794 USA
American Univ, Kogod Sch Business, Washington, DC 20016 USA
Connell, Paul M.
Erickson, Lance-Michael
论文数:
0
引用数:
0
h-index:
0
机构:
Berkeley Coll, New York, NY 10017 USA
American Univ, Kogod Sch Business, Washington, DC 20016 USA
Erickson, Lance-Michael
JOURNAL OF CONSUMER PSYCHOLOGY,
2012,
22
(02)
: 272
-
279
[9]
Measuring the Efficiency of Category-Level Sales Response to Promotions
Trivedi, Minakshi
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Buffalo, Sch Management, Dept Mkt, Buffalo, NY 14260 USA
Texas Christian Univ, Neeley Sch Business, Dept Mkt, Ft Worth, TX 76129 USA
Univ Buffalo, Sch Management, Dept Mkt, Buffalo, NY 14260 USA
Trivedi, Minakshi
Gauri, Dinesh K.
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Arkansas, Dept Mkt, Sam M Walton Coll Business, Fayetteville, AR 72701 USA
Univ Buffalo, Sch Management, Dept Mkt, Buffalo, NY 14260 USA
Gauri, Dinesh K.
Ma, Yu
论文数:
0
引用数:
0
h-index:
0
机构:
McGill Univ, Desautels Fac Management, Montreal, PQ H3A 1G5, Canada
Univ Buffalo, Sch Management, Dept Mkt, Buffalo, NY 14260 USA
Ma, Yu
MANAGEMENT SCIENCE,
2017,
63
(10)
: 3473
-
3488
[10]
Sales promotions and channel coordination
Wierenga, Berend
论文数:
0
引用数:
0
h-index:
0
机构:
Erasmus Univ, Rotterdam Sch Management, NL-3000 DR Rotterdam, Netherlands
Erasmus Univ, Rotterdam Sch Management, NL-3000 DR Rotterdam, Netherlands
Wierenga, Berend
Soethoudt, Han
论文数:
0
引用数:
0
h-index:
0
机构:
Agrotechnol & Food Innovat BV, NL-6700 AA Wageningen, Netherlands
Erasmus Univ, Rotterdam Sch Management, NL-3000 DR Rotterdam, Netherlands
Soethoudt, Han
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE,
2010,
38
(03)
: 383
-
397
←
1
2
3
4
5
→