ADVERTISING WEAROUT - EXPERIMENTAL-ANALYSIS

被引：68

作者：

CRAIG, CS

STERNTHAL, B

LEAVITT, C

机构：

[1] CORNELL UNIV,ITHACA,NY 14850

[2] NORTHWESTERN UNIV,EVANSTON,IL 60201

[3] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

关键词：

D O I：

10.2307/3151019

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：365 / 372

页数：8

共 20 条

[1]

BREHM JW, 1966, THEORY PSYCHOLOGICAL

[2]

CRAIG CS, 1972, J GEN PSYCHOL, V87, P85

[3]

EBBINGHAUS H, 1885, GEDACHTRIS

[4] OVERLEARNING AND THE RETENTION OF MEANINGFUL PROSE [J].

GILBERT, TF .

[5]

GRASS RC, 1969, J ADVERTISING RES, V9, P3

[6]

GRASS RC, 1968, 14TH P ANN C

[7]

GREENBERG A, 1973, J ADVERTISING RES, V13, P47

[8]

HULL CL, 1952, BEHAVIOR SYSTEM INTR

[9] The effect of overlearning on retention [J].

Krueger, WCF .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1929, 12 :71-78

[10] Further studies in overlearning [J].

Krueger, WCF .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1930, 13 :152-163