The fit between e-learning policy and institutional culture

Universities tend to exhibit different cultural characteristics. The classifications of Yetton et al. (1997; old, new and divisional) and McNay (1995; corporation, collegium, bureaucracy and enterprise) are used to explore the diversity between, and complexity of, universities in the 21st century. Increasing financial stringency in university budgets has brought quite rapid changes to university culture and this relatively new cultural fluidity needs to be understood. We postulate a rise in the divisional/enterprise aspect of university culture. The development of eLearning policy in two universities in Hong Kong with very different overall cultures is used to illustrate these points. The applicability of the discussion to universities in other regions of the world is explored. The strategies of consultation, support and evaluation can assist with the development of a reflective and responsive university community; such strategies may assist in optimising the fit between e-learning policy and institutional culture.