WHAT RESPONDENTS LEARN FROM QUESTIONNAIRES - THE SURVEY INTERVIEW AND THE LOGIC OF CONVERSATION

被引：64
作者：
SCHWARZ, N
机构：
来源：
INTERNATIONAL STATISTICAL REVIEW | 1995年 / 63卷 / 02期
关键词：
D O I：
10.2307/1403610
中图分类号：
O21 [概率论与数理统计]; C8 [统计学];
学科分类号：
020208 ; 070103 ; 0714 ;
摘要：
Drawing on psychological theories of language comprehension and conversational conduct, I review what respondents learn from various features of questionnaires, including the response alternatives and the context in which a question is asked. This review indicates that many apparent ''artifacts'' in survey measurement reflect a systematic and thoughtful use of contextual information that is licensed by the tacit rules that govern the conduct of conversation in daily life. Implications for questionnaire construction are discussed.
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页码：153 / 177
页数：25
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