ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY-ESTIMATION

被引：37
作者：
DONTHU, N [1 ]
RUST, RT [1 ]
机构：
[1] UNIV TEXAS,MKT,AUSTIN,TX 78712
来源：
MARKETING SCIENCE | 1989年 / 8卷 / 02期
关键词：
D O I：
10.1287/mksc.8.2.191
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：191 / 203
页数：13
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