INTERNATIONAL ADVERTISING - A RESEARCH AGENDA

被引：16
作者：
ZINKHAN, GM
机构：
来源：
JOURNAL OF ADVERTISING | 1994年 / 23卷 / 01期
关键词：
D O I：
10.1080/00913367.1994.10673427
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：11 / 15
页数：5
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