Public Diplomacy and South Korea's Strategies

In the age of globalization, public diplomacy has emerged as a significant style of diplomacy. Yet studies so far have failed to offer South Korea a basic framework for establishing strategies for concrete and successful public diplomacy. This article examines the relevant discourse and the positive factors that could contribute to South Korea's public diplomacy. The article also analyzes the meaning of these factors in the nation's formulation of strategies, and makes suggestions for developing specific ideas into actual policies.