Impacts of Social and Demographic Factors on Residents' Subjective Well-being in Rural China

The objective of social development is to construct a harmonious society. In China, the key to a harmonious society is the happiness of more than 900 million farmers living in the rural areas. This study aimed to measure rural residents' subjective well-being (SWB) through the day reconstruction method, as well as to analyze SWB's influencing factors through a variety of statistical methods. The results showed that the average U index was 12.79%, indicating that respondents were unhappy 12.79% of the time. Twenty-seven percent of the population had a U index greater than 0, with the average value being 47%, indicating that these people were unhappy 47% of the time. The study also found that SWB varied according to the characteristics of the respondents. Logistic regression analysis showed that social and demographic factors, including age, education, county, household size, generation number, per capita income, migration status and social networking, which significantly affected rural residents' SWB. The size of the impact varied with the different factors.