ENHANCING ROLE OF MARKETING-RESEARCH IN PUBLIC-POLICY DECISION-MAKING

被引：11

|

作者：

DYER, RF

SHIMP, TA

机构：

[1] GEORGE WASHINGTON UNIV,SCH GOVT & BUSINESS ADM,WASHINGTON,DC 20007

[2] KENT STATE UNIV,COLL BUSINESS ADM,KENT,OH 44242

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 01期

关键词：

D O I：

10.2307/1250492

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：63 / 67

页数：5

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