ENHANCING ROLE OF MARKETING-RESEARCH IN PUBLIC-POLICY DECISION-MAKING

被引：11

作者：

DYER, RF

SHIMP, TA

机构：

[1] GEORGE WASHINGTON UNIV,SCH GOVT & BUSINESS ADM,WASHINGTON,DC 20007

[2] KENT STATE UNIV,COLL BUSINESS ADM,KENT,OH 44242

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 01期

关键词：

D O I：

10.2307/1250492

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 67

页数：5

共 50 条

[21] BUSINESS INTELLIGENCE: THE ROLE OF THE INTERNET IN MARKETING RESEARCH AND BUSINESS DECISION-MAKING
Kursan, Ivana
Mihic, Mirela
MANAGEMENT-JOURNAL OF CONTEMPORARY MANAGEMENT ISSUES, 2010, 15 (01) : 69 - 86
[22] Information use in public administration and policy decision-making: A research synthesis
Cantarelli, Paola
Belle, Nicola
Hall, Jeremy L.
PUBLIC ADMINISTRATION REVIEW, 2023, 83 (06) : 1667 - 1686
[23] THE ROLE OF DEMOGRAPHY IN SALES AND MARKETING DECISION-MAKING
SPAR, EJ
POPULATION INDEX, 1984, 50 (03) : 401 - 401
[24] DECISION-MAKING IN A PUBLIC MARKETING ENTERPRISE CONASUPO IN MEXICO
HILGER, MT
JOURNAL OF INTERAMERICAN STUDIES AND WORLD AFFAIRS, 1980, 22 (04): : 471 - 494
[25] RECONCEIVING DECISION-MAKING IN DEMOCRATIC-POLITICS - ATTENTION, CHOICE AND PUBLIC-POLICY - JONES,BD
MALTZMAN, F
POLITICAL SCIENCE QUARTERLY, 1995, 110 (03) : 463 - 465
[26] POLITICAL DECISION-MAKING, PUBLIC POLICY AND PLANNING
FRIEDRIC.CJ
CANADIAN PUBLIC ADMINISTRATION, 1971, 14 (01): : 1 - 15
[27] Bureaucracy and public decision-making in foreign policy
Siqueira, Cynthia D.
MERIDIANO 47-JOURNAL OF GLOBAL STUDIES, 2011, 12 (128) : 10 - 16
[28] Exploring the application of nursing research in public health programmes and policy decision-making
Xu, Runguo
JOURNAL OF ADVANCED NURSING, 2024, 80 : 76 - 77
[29] RESEARCH POLICY AND PUBLIC-POLICY
TSCHIRLEY, FH
CHEMTECH, 1983, 13 (11) : 658 - 662
[30] Marketing Research as a Means of Information for the Strategic Decision-Making
Hofstatter, Cassia Rebelo
Hoppe, Luciana
GESTAO E DESENVOLVIMENTO, 2005, 2 (01): : 21 - 29

← 1 2 3 4 5 →