ENHANCING ROLE OF MARKETING-RESEARCH IN PUBLIC-POLICY DECISION-MAKING

被引：11

作者：

DYER, RF

SHIMP, TA

机构：

[1] GEORGE WASHINGTON UNIV,SCH GOVT & BUSINESS ADM,WASHINGTON,DC 20007

[2] KENT STATE UNIV,COLL BUSINESS ADM,KENT,OH 44242

来源：

关键词：

D O I：

10.2307/1250492

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 67

页数：5

共 18 条

[1]

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[2]

ENGEL JF, 1974, CONSUMER BEHAVIOR, P619

[3]

GARDNER DM, 1975, J MARKETING, V39, P45

[4] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

JACOBY, J ;

SMALL, C .

[5]

JONES MG, 1971, 2ND ANN C ASS CONS R

[6]

ROSCH JT, 1975, J MARKETING, V39, P72

[7]

SHIMP T, 1976, J CONSUMER RES JUN, P1

[8]

WILKIE WL, 1974, J MARKETING, V38, P46

[9]

WILKIE WL, 1973, ADVERTISING PUBLIC I, P189

[10]

1975, ADVERTISING AGE 0512, P32