IDENTIFYING KEY CUSTOMERS FOR NOVEL INDUSTRIAL-PRODUCTS

被引：0

作者：

CARDOZO, RN

SMITH, DK

VISWANATHAN, M

机构：

[1] MICHIGAN STATE UNIV, MKT, E LANSING, MI 48824 USA

[2] UNIV MINNESOTA, DOCTORAL PROGRAM MKT, MINNEAPOLIS, MN 55455 USA

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1988年 / 5卷 / 02期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：102 / 113

页数：12

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