EFFECTS OF ALTERNATIVE FOLLOW-UP PROCEDURES ON MAIL SURVEY RESPONSE RATES

被引：27

作者：

ETZEL, MJ ^{[1
]}

WALKER, BJ ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,LEXINGTON,KY 40506

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1974年 / 59卷 / 02期

关键词：

D O I：

10.1037/h0036456

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：219 / 221

页数：3

共 20 条

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[2]

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[5] ADVANCE LETTER IN MAIL SURVEYS [J].

FORD, NM .

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[6]

FORD NM, 1968, J ADVERTISING RES, V8, P43

[7] MAIL-ADMINISTERED QUESTIONNAIRES - SUCCESS STORY [J].

FRANCEL, EG .

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[8]

HEATON EE, 1965, J ADVERTISING RES, V5, P36

[9] PERSONAL FOLLOW-UP IN A MAIL SURVEY - ITS CONTRIBUTION AND ITS COST [J].

HOCHSTIM, JR ;

ATHANASO.DA .

PUBLIC OPINION QUARTERLY, 1970, 34 (01) :69-&

[10] EFFECT OF PERSONAL SIGNATURE ON INITIAL RATE OF RETURN OF A MAILED QUESTIONNAIRE [J].

KAWASH, MB ;

ALEAMONI, LM .

JOURNAL OF APPLIED PSYCHOLOGY, 1971, 55 (06) :589-+

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