An empirical investigation on key determinants of social media trust

被引：4
作者：
Chan, Wendy W. L. [1 ]
Ma, Will W. K. [2 ]
机构：
[1] Chinese Univ Hong Kong, Dept Cultural & Religious Studies, Room 301,Leung Kau Kui Bldg, Shatin, Hong Kong, Peoples R China
[2] Hong Kong Shue Yan Univ, Dept Journalism & Commun, Online Commun Res Ctr, North Point, Hong Kong, Peoples R China
来源：
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING | 2015年 / 18卷 / 02期
关键词：
trust; social ties; perceived privacy; online learning community; social media; innovation; learning; online learning;
D O I：
10.1504/IJIL.2015.070870
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Online communities form naturally as members share interest and knowledge; provide social and emotion support to each other. Trust is needed to online community success where if members do not trust each other, they would not spend time to build relationships. Two key determinants are hypothesised to predict online social media community trust, social ties and perceived privacy. A survey instrument was administered to 278 undergraduate students. The results identified significant relationships between social ties and trust (beta = 0.18), perceived privacy and trust (beta = 0.31). There was also significant relationship between perceived privacy and social ties (beta = 0.28).
引用
收藏
页码：151 / 167
页数：17
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