THE USE OF FOCUS GROUPS FOR IDEA GENERATION - THE EFFECTS OF GROUP-SIZE, ACQUAINTANCESHIP, AND MODERATOR ON RESPONSE QUANTITY AND QUALITY

被引：289
作者：
FERN, EF
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期
关键词：
D O I：
10.2307/3151525
中图分类号：
F [经济];
学科分类号：
02 ;
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页码：1 / 13
页数：13
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