Development of the graduate library user education series

Purpose - This paper aims to examine the creation of a workshop series designed to help graduate students obtain the needed library research skills. Design/methodology/approach - Using feedback from graduate students, a library user education series of workshops was developed and later revised. Significant effort was made to apply effective marketing strategies to enhance the programs' success. Findings - Graduate students are eager for workshops that are focused on developing the needed library research skills. Practical implications - When developing a workshop series, feedback from the intended audience enriches the program. Furthermore, repeated fine-tuning of content and publicity improves the final product. Originality/value - This paper describes an innovative approach to develop and implement a graduate-focused library instruction workshop series. The creative use of marketing strategies to incorporate ongoing user feedback and advertise the availability of sessions can significantly enhance the efficacy of a workshop series.