Of the independence of public broadcasting in brazil

The Empresa Brasil de Comunicacao (EBC) was created in 2008 on behalf of Bill number 11,652. It was the merging of two other national companies: Radiobras and Rio de Janeiro's TVE. Although the creation of EBC represents a remarkable progress in the national culture of public communication, its legal structure bears difficulties to precisely define it as a public broadcaster. Based on EBC's case, this article aims to discuss the differences between public, state and governmental broadcasters as well as the importance of independence - either from the government and the advertising market for the better development of quality public communication.