Marketing Resources for the Busy Librarian

被引：1

作者：

Lee, Deborah O. ^{[1
]}

机构：

[1] Mississippi State Univ Lib, Lib Instruct Serv, Corp & Stat Res Ctr, Mississippi State, MS 39762 USA

来源：

COLLEGE & UNDERGRADUATE LIBRARIES | 2005年 / 12卷 / 1-2期

关键词：

Marketing; outreach; public relations; publicity; bibliography; resources; continuing education;

D O I：

10.1300/J106v12n01_06

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

This article provides an overview of some of the most useful marketing resources, in print and online, available to librarians. Included are general introductory marketing guides, as well as books and articles on marketing specialized services such as library instruction or reference. Marketing advice from key library vendors, Internet sites, and resources for continuing education are also included. (C) 2005 by The Haworth Press, Inc. All rights reserved.

引用

页码：81 / 91

页数：11