The professional of the language area should have the commitment of exploring the important aspects to the textual gender selected to work close to in class room your students, because it is believed that the exploration of these aspects is necessary to understand the possible discursive meanings in the relationship text and context. Contemplating on this subject is that this article is centered in the study of the chronicle The Rich and Poor, written by Martha Medeiros and published in the notebook Donna, of the sunday newspaper Zero Hora, of two of July of two thousand and six, tends for objective the analysis of the arguments explored by writer and of the discursive ethos, that step by step is built in the development of the argument. The theoretical sustenance of this analysis is centered, mainly, in Reboul (2000) and Amossy (2005), to establish the identification of the arguments and of the discursive ethos starting from the lexical choices presented for who accomplishes the production, in this case, Martha Medeiros, and that become important linguistic elements for who it consumes, in other words, the readers of the notebook Donna, specifically of the column produced by Martha. Like this, it is believed that such analysis is of substantial value so that, starting from her, become possible to the language professional, to establish proposed of work with the students, whose results are significant and functionally important in your lives, making possible to sharpen them your critical capacity before the accomplished readings.
