The importance of being local: prioritizing knowledge in recruitment for destination development

Purpose - The paper aims to illuminate the discrepancy between the need for knowledge as found in prior research and the requirements formulated by those taking part in destination development. The results are intended to contribute to further research on the role of knowledge in destination management when performed as a strategy for regional development. Design/methodology/approach - Based on theories within epistemology and tourism, an interview structure was developed and used in 10 in-depth interviews, with a qualitative approach through open-ended questions. This was complemented by a mapping of specific background factors through enquiries with 23 respondents. The paper follows an explorative approach to illuminate one aspect within the research area of destination development. Findings - It was found that when recruiting much significance is put on understanding the structures of involved actors and local rooting. In contrast to theoretical findings, specific knowledge was not a prioritized requirement, neither in tourism nor marketing. Hence, there is a gap between what is perceived as needed for destination development according to academia and how it is being performed by practitioners. Research limitations/implications - The study is limited in geography and context. Because the research design was showed to be successful in capturing significant aspects, it is proposed for use in further research. Practical implications - The paper deepens the understanding of factors explaining success and impediments of destination development. It underlines the need for bridging the gap between theory and practice. Originality/value - This work addresses a vital, but not fully explored, aspect of an extensively implemented strategy for regional development.