SELF-REGULATION OF FOOD ADVERTISING AND TELEVISION CONTENT AIMED AT CHILDREN

In the last years, self-regulation mechanisms in communication field have increased. They are one of the least costly methods and more effective for all the members of the implied industries. Nevertheless, they are not so useful for the audience because in Spain we don't have an independent organism that watch over the correct application, canalizes the user's requests and exercise sanctioning power in its area of action. Because of the children's obesity current problem, this article it is an approximation to food advertising. We must take into account the great television influence and the control that self-regulation codes try to carry out. They compile the ethical procedures that must guide the action of the adhered organizations and that turn out to be indispensable to protect a peculiar target like children.