UNDERSTANDING JINGLES AND NEEDLEDROP - A RHETORICAL APPROACH TO MUSIC IN ADVERTISING

被引：114

作者：

SCOTT, LM

机构：

来源：

关键词：

D O I：

10.1086/208552

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：223 / 236

页数：14

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