ADVERTISING AND PHILOSOPHY. REASONABLE RESEMBLANCES

被引：1

作者：

Pellicer Jorda, Maria Teresa ^{[1
]}

Parra Pujante, Antonio ^{[1
]}

机构：

[1] Univ Murcia, Sch Commun, E-30001 Murcia, Spain

来源：

VIVAT ACADEMIA | 2015年 / 132期

关键词：

Advertising; Ethics; Philosophy; Standards; Morality; Society; Values; Adverts; Education;

D O I：

10.15178/va.2015.132.88-124

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Advertising transmits a philosophy having its own life, which entails the sum of some of the aspects that shape the diverse philosophical theories of all times. The comparison of the principles between some and other philosophies will offer a joint vision, which will allow us better understanding of the advertising phenomenon. Along this article, we will analyze the most important principles of the main ethical theories and find reasonable resemblances.

引用

页码：106 / 124

页数：19