Understanding consumer perceived value of casual sportswear: An empirical study

Value creation is the key for business to achieve a long-term success. Using a consumer perceived value (CPV) model consisting of four constructs price value, quality value, social value, and emotional value, this study empirically assessed the CPV of casual sportswear in the U.S. market. Based on the primary data gathered by a nationwide survey, through exploratory and confirmatory factor analyses, the model was proven valid and the four constructs accounted for the most variance of CPV. Compared to social and emotional values, price showed the most influential impact on the overall CPV, while quality was also perceived as very important. (C) 2011 Elsevier Ltd. All rights reserved.