THE CORPORATE SOCIAL RESPONSIBILITY A Strategy for Achieving Image and Reputation

被引：0

作者：

Garcia Guardia, Maria Luisa ^{[1
]}

Llorente Barroso, Carmen ^{[1
]}

机构：

[1] UCM, Fac CC Informac, CAP 2, Madrid, Spain

来源：

REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS | 2009年 / 7卷 / 02期

关键词：

Social Corporate responsibility; Corporate Image; Corporate-Reputation; Corporation; Company;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article emerges from the interest that has provoked us the development of the Social Corporate Responsibility, in companies, like a strategy for the get a positive and stable image. In the development of this analysis, we have focused on the multinational Coca Cola, because, this company, has been constituted as international reference in terms of corporate image. of limiting, to interpret and shed light on this important phenomenon of our day.

引用

页码：95 / 124

页数：30

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