CONSUMERS USE OF MEMORY AND EXTERNAL INFORMATION IN CHOICE - MACRO AND MICRO PERSPECTIVES

被引：106
作者：
BIEHAL, G
CHAKRAVARTI, D
机构：
[1] UNIV FLORIDA,MKT,GAINESVILLE,FL 32611
[2] DUKE UNIV,FUQUA SCH BUSINESS,DURHAM,NC 27706
来源：
JOURNAL OF CONSUMER RESEARCH | 1986年 / 12卷 / 04期
关键词：
D O I：
10.1086/208525
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：382 / 405
页数：24
相关论文
共 45 条
[1]   IS MEMORY SCHEMATIC? [J].
ALBA, JW ;
HASHER, L .
PSYCHOLOGICAL BULLETIN, 1983, 93 (02) :203-231
[2]   EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J].
BETTMAN, JR ;
KAKKAR, P .
JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) :233-240
[3]   EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].
BETTMAN, JR ;
PARK, CW .
JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248
[4]   INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].
BETTMAN, JR .
JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) :370-376
[5]   CONSTRUCTIVE PROCESSES IN CONSUMER CHOICE [J].
BETTMAN, JR ;
ZINS, MA .
JOURNAL OF CONSUMER RESEARCH, 1977, 4 (02) :75-85
[6]  
BETTMAN JR, 1979, 76 U CAL CTR MARK ST
[7]  
BETTMAN JR, 1979, INFORMATION PROCESSI
[8]  
BETTMAN JR, 1980, ADV CONSUM RES, V7, P148
[9]   INFORMATION ACCESSIBILITY AS A MODERATOR OF CONSUMER CHOICE [J].
BIEHAL, G ;
CHAKRAVARTI, D .
JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) :1-14
[10]   EXPERIENCES WITH THE BETTMAN-PARK VERBAL-PROTOCOL CODING SCHEME [J].
BIEHAL, G ;
CHAKRAVARTI, D .
JOURNAL OF CONSUMER RESEARCH, 1982, 8 (04) :442-448
12345