Reconstructing Public Diplomacy in the Context of Policy, Communication, and Technology: An Examination of U. S. - Mexico Border Relations

As the United States implements more stringent measures to secure its border with Mexico, the perception of the United States in Mexico has turned negative. Despite Mexico's strategic importance, public diplomacy has not been well utilized in the United States, specifically as it pertains to the U. S.- Mexico border. Moreover, policy efforts have not effectively addressed this issue. The United States ought utilize technological resources to encourage communication facilitating public diplomacy with Mexico. In this way, the United States could lessen the negative public opinion of it throughout Mexico.