Fashion and advertising in perfumes

被引：0

作者：

Sena, Taisa Vieira ^{[1
,2
]}

机构：

[1] PUCPR, Curso Design Moda, Curitiba, Parana, Brazil

[2] ABEPEM, Curitiba, Parana, Brazil

来源：

DOBRAS | 2013年 / 6卷 / 13期

关键词：

fashion; perfume; advertising; consumption; moods;

D O I：

10.26563/dobras.v6i13.144

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The world of perfume is closely linked to fashion. In this article we analyze that relationship from a cultural perspective, in which the olfactory qualities of the perfume and the mythical world of the brand are translated into the advertisement. Assuming that the aesthetic and stesic experience proposed in the syncretic scripts of perfume advertisements produce moods of soul that presentify and excite the subject's desire to wear perfume.

引用

页码：109 / 117

页数：9

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