THE REDISCOVERY OF THE MARKETING CONCEPT

被引：269

作者：

WEBSTER, FE ^{[1
]}

机构：

[1] DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,INST MKT SCI,HANOVER,NH 03755

来源：

关键词：

D O I：

10.1016/0007-6813(88)90006-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 39

页数：11

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