FACTOR ANALYTIC COMPARISON OF UNITED-STATES AND GERMAN INFORMATION SEEKERS

被引:32
作者
ANDERSON, R [1 ]
ENGLEDOW, J [1 ]
机构
[1] INDIANA UNIV,BLOOMINGTON,IN 47401
关键词
D O I
10.1086/208667
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:185 / 196
页数:12
相关论文
共 22 条
[1]  
BUZZELL RD, 1968, HARVARD BUS REV, V46, P102
[2]  
EHRENBERG ASC, 1976, J MARKETING RESEARCH, V5, P29
[3]   HOW INTERNATIONAL CAN EUROPEAN ADVERTISING BE [J].
ELINDER, E .
JOURNAL OF MARKETING, 1965, 29 (02) :7-11
[4]  
ENGLEDOW J, 1975, ADV CONSUMER RESEARC, V2
[5]   DANGER OF LOCAL INTERNATIONAL ADVERTISING [J].
FATT, AC .
JOURNAL OF MARKETING, 1967, 31 (01) :60-62
[6]   CROSS-NATIONAL COMPARISON OF CONSUMER HABITS AND INNOVATOR CHARACTERISTICS [J].
GREEN, RT ;
LANGEARD, E .
JOURNAL OF MARKETING, 1975, 39 (03) :34-41
[7]  
Guttman L., 1954, PSYCHOMETRIKA, V19, P149, DOI [10.1007/BF02289162, DOI 10.1007/BF02289162]
[8]  
HALL ET, 1960, HARVARD BUS REV, V38, P87
[9]  
Harman H.H., 1967, MODERN FACTOR ANAL
[10]   FAMILY BUYING DECISIONS - CROSS-CULTURAL PERSPECTIVE [J].
HEMPEL, DJ .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) :295-302