ART AS INFORMATION - EXPLAINING UPPER PALEOLITHIC ART IN WESTERN-EUROPE

Proceeding from the information exchange theory of style, we argue that the changing temporal and spatial distributions of mobile and parietal art in Paleolithic Europe are related aspects of a single evolutionary process: alternating selective pressures differentially favoring the expression of assertive and emblemic style over the 30-7 kyr BP interval. These pressures result from demographic and social change across the European subcontinent in the late Pleistocene and early Holocene. We develop a model of cultural selection for symbolic behavior manifest as art that proceeds from and parallels natural selection in neo-Darwinian evolutionary theory.