SUSTAINABILITY VISION IN ENTREPRENEURSHIP ACTIVITY: AN ANALYSIS FROM BUSINESS INCUBATED

Sustainable entrepreneurship emerges in the interconnection of the concepts of sustainability and entrepreneurship. This research aimed to analyze the presence of the sustainability pillars in the entrepreneur profile of businesses owners incubated in INOVATES - Center for Technological Innovation, located in Lajeado - RS - Brazil. In epistemological level, this study has a qualitative approach, using the case study method. Data were collected by semi-structured interviews with four companies that are in the incubation process and analyzed through content analysis. Among the results, it was observed that the entrepreneurs interviewed showed a greater concern about the economic pillar of sustainability, which is the guiding of entrepreneur process. In some cases, social sustainability presents a higher degree of importance, especially on ethical issues and product or service impact to the society. Environmental sustainability is a small present in the context of entrepreneurs analyzed.