NATURE AND SIGNIFICANCE OF INTERNATIONAL MARKETING - A REVIEW

被引：8

作者：

BRADLEY, MF

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(87)90024-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：205 / 219

页数：15

共 44 条

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BILKEY, WJ ;

TESAR, G .

[4] ATTEMPTED INTEGRATION OF LITERATURE ON EXPORT BEHAVIOR OF FIRMS [J].

BILKEY, WJ .

[5]

BRADLEY MF, 1985, 2ND P OP INT IMP SEM

[6]

BRADLEY MF, 1984, RES MARKETING, V7, P237

[7]

BUZZELL R, 1968, HARVARD BUSINESS NOV, P103

[8]

BUZZELL RD, 1983, HARVARD BUSINESS JAN, P92

[9]

CARMAN JM, 1980, RES MARKETING, V3, P1

[10]

CATEORA PR, 1983, INT MARKETING