ADVERTISING AS A SIGNAL

被引：314

作者：

KIHLSTROM, RE

RIORDAN, MH

机构：

来源：

关键词：

D O I：

10.1086/261235

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：427 / 450

页数：24

共 13 条

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[8] ADVERTISING AS INFORMATION [J].

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[9]

NELSON P, 1978, ISSUES ADVERTISING E

[10] MODEL OF ADVERTISING AND PRODUCT QUALITY [J].

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