Product support strategy: conventional versus functional products

Purpose - Most advanced durable industrial products need some kind of support to compensate for weaknesses in design or in product exploitation. Aims to examine different scenarios for product support and discusses approaches for development of product support strategy for conventional and functional products. Design/methodology/approach - The paper is based on a case study of a manufacturer of advanced durable industrial production systems. Findings - Traditionally, the customer buys, operates, and maintains equipment used in production systems. Alternatively, the customer can buy the performance, instead of the physical product. In such cases, the manufacturer is responsible for operating, maintaining, and supporting the product in addition to designing and making it. Thus, the long-term profit for both user and manufacturer will depend on the product's designed-in life cycle costs, RAMS (reliability, availability, maintainability and supportability) characteristics, as well as on the effectiveness and efficiency of the product exploitation and support processes. In general, product support is a source of income for the manufacturer. In a functional product scenario, the need for product support is a liability and a cost driver for the manufacturer. Hence, delivery of performance requires a fundamentally different approach for product support strategy. Originality/value - An examination of different scenarios and different approaches for manufacturers' product support strategies.