Inheriting the earth Using KML files to add placemarks relating to the library's original content to Google Earth and Google Maps

Purpose - The purpose of this paper is to encourage other libraries to establish links in Google Earth and Google Maps linking back to their original content. Design/methodology/approach - In the quest of the library at Quinnipiac University, USA, to develop a working Keyhole Markup Language (KML) template, they used tutorials from Google, forums for KML developers, and the Google Earth Community. Findings - This project demonstrated that well-designed KML files can have a verifiable impact on the usage of original content, serving as an advertising medium and an additional access point to their content. Practical implications - Librarians can use these techniques to provide access to their material using a service that has proven extremely popular with users. Originality/value - The paper provides information on free tools for libraries to enhance the discovery and access to their collections.