Becoming American

This study explored how a cohort of Asian Indians who migrated to the U.S. nearly 40 years ago have become acculturated to the U.S. by watching American television when they first arrived. The study used two concepts of the integrative communication theory: enculturation and acculturation. The study described how these Asian Indians did not grow up watching television in India. Hence, they became enculturated into American television. This cohort also watched television to learn how to act "American,'' and thus became acculturated to the U.S. Furthermore, the study created linkage between the uses and gratifications theoretical perspective and the need for acculturation.