A MARKOV-CHAIN ANALYSIS OF BRAND PREFERENCES

被引：0

作者：

DRAPER, JE

NOLIN, LH

机构：

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 38

页数：6

共 13 条

[1]

Bharucha-Reid A.T., 1960, ELEMENTS THEORY MARK

[2]

CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[3]

Doob J. L., 1952, STOCHASTIC PROCESSES

[4]

Feller W., 1957, INTRO PROBABILITY TH, V1

[5]

HOWARD RA, 1963, J ADVERTISING RES, V3, P35

[6]

Kemeny J.G., 1983, FINITE MARKOV CHAINS

[7]

KEMENY JG, 1957, INTRO FINITE MATH

[8]

LIPSTEIN B, 1959, 5TH P ANN C ADV RES, P101

[9] SIMULATION, SENSITIVITY, AND MANAGEMENT DECISION RULES [J].

MAFFEI, RB .

[10] BRAND PREFERENCES AND SIMPLE MARKOV-PROCESSES [J].

MAFFEI, RB .