Latent class modeling of website users' search patterns: Implications for online market segmentation

被引：34

作者：

Dias, Jose G. ^{[1
,2
]}

Vermunt, Jeroen K. ^{[3
]}

机构：

[1] ISCTE, Higher Inst Social Sci & Business Studies, Dept Quantitat Methods, Edificio ISCTE, P-1649026 Lisbon, Portugal

[2] ISCTE, Higher Inst Social Sci & Business Studies, UNIDE, Edificio ISCTE,Av Forcas Armadas, P-1649026 Lisbon, Portugal

[3] Tilburg Univ, Dept Methodol & Stat, NL-5000 LE Tilburg, Netherlands

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2007年 / 14卷 / 06期

关键词：

Web usage mining; Market segmentation; Latent class model;

D O I：

10.1016/j.jretconser.2007.02.007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Appropriate modeling of web use patterns may yield very relevant marketing and retailing information. We propose using a model-based clustering approach for market segmentation based on website users' search patterns. We not only provide a detailed discussion of technical issues such as the problem of the selection of the number of segments, but also a very interesting empirical illustration of the potentials of the proposed approach. (C) 2007 Elsevier Ltd. All rights reserved.

引用

页码：359 / 368

页数：10

共 43 条

[1] NEW LOOK AT STATISTICAL-MODEL IDENTIFICATION [J].

AKAIKE, H .

IEEE TRANSACTIONS ON AUTOMATIC CONTROL, 1974, AC19 (06) :716-723

[2] A comparison of segment retention criteria for finite mixture logit models [J].

Andrews, RL ;

Currim, IS .

JOURNAL OF MARKETING RESEARCH, 2003, 40 (02) :235-243

[3]

[Anonymous], 2002, MATLAB 6 5

[4] Segmenting consumers based on the benefits and risks of Internet shopping [J].

Bhatnagar, A ;

Ghose, S .

JOURNAL OF BUSINESS RESEARCH, 2004, 57 (12) :1352-1360

[5] MODEL SELECTION AND AKAIKE INFORMATION CRITERION (AIC) - THE GENERAL-THEORY AND ITS ANALYTICAL EXTENSIONS [J].

BOZDOGAN, H .

PSYCHOMETRIKA, 1987, 52 (03) :345-370

[6]

Bozdogan H., 1993, INFORM CLASSIFICATIO, P40

[7] Model-based clustering and visualization of navigation patterns on a web site [J].

Cadez, I ;

Heckerman, D ;

Meek, C ;

Smyth, P ;

White, S .

DATA MINING AND KNOWLEDGE DISCOVERY, 2003, 7 (04) :399-424

[8] CONCOMITANT-VARIABLE LATENT-CLASS MODELS [J].

DAYTON, CM ;

MACREADY, GB .

JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1988, 83 (401) :173-178

[9] MAXIMUM LIKELIHOOD FROM INCOMPLETE DATA VIA EM ALGORITHM [J].

DEMPSTER, AP ;

LAIRD, NM ;

RUBIN, DB .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES B-METHODOLOGICAL, 1977, 39 (01) :1-38

[10] Modeling dynamic effects in repeated-measures experiments involving preference/choice: An illustration involving stated preference analysis [J].

DeSarbo, WS ;

Lehmann, DR ;

Hollman, FG .

APPLIED PSYCHOLOGICAL MEASUREMENT, 2004, 28 (03) :186-209

← 1 2 3 4 5 →